FADA study to detect gaps between OEM, dealers
Automobile dealers' body FADA on Wednesday said it is initiating an annual dealer satisfaction study to gauge the market sentiment and to identify gaps that impact OEM-dealer partnership across key business aspects.
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New Delhi: Automobile dealers' body FADA on Wednesday said it is initiating an annual dealer satisfaction study to gauge the market sentiment and to identify gaps that impact OEM-dealer partnership across key business aspects.
The Federation of Automobile Dealers Associations (FADA) has roped in Singapore-based consumer-insight led consulting and advisory firm PremonAsia for conducting the study. "With a sizable sample, FADA dealer satisfaction study will provide adequate representation from every quarter and cut across all categories of vehicles," FADA President Vinkesh Gulati said in a statement.
The study will also have a good demographic mix coupled with urban and rural balance, he added. The final report would be released by June-end this year, Gulati noted. "This study comes at a crucial time when the industry is facing unprecedented headwinds.
